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Grant Oster - SEO Expert / Posts tagged "Copywriting"

Headlines are the first thing to catch your eye online. Their size and boldness are eye-grabbing. The design serves one main purpose: to get passersby to buy the newspaper. In copywriting, the headlines get readers to move on to the main copy, resulting in sales and conversions. Much like the title and cover of a book, the headlines are the first contact your target audience has with your copy. However, being noticeable is one thing. Being effective...