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1-901-550-1389

5659 Chapman Ave, Memphis, TN 38119

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seo strategy Tag

Grant Oster Digital Marketing / Posts tagged "seo strategy"

Pictures are crowd pleasers on any website. Especially since most web users prefer visuals to break up text. However, if the website they’re opening is slow, you may lose out on potential customers or followers. Your images may be stunning, but if they’re forced to wait too long, they’ll never find out.Whether you are writing a blog or running an eCommerce site, there are two issues you face. First, how do you make your site easier...

The biggest problem with search engine optimization is that it is constantly changing--this leads to a lot of confusing amongst those in the industry. One of the most highly debated topics right now is whether or not link building is dead. I think that link building in 2015 is essential; it is, now more than ever, crucial to improving your search engine rankings.I ran across an article today on Business 2 Community that covered three common SEO...

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough.Furthermore, content scrapers and RSS services...

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.Once again, it should be...

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save...