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1-901-550-1389

5659 Chapman Ave, Memphis, TN 38119

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Grant Oster Digital Marketing / Posts tagged "keywords"

Update: The contest is still going on. Due to capacity, I never got around to doing anything with my entry--which is a good thing and a bad thing. Based on the competitors that I have seen, there is one that is clearly a winner in my book: https://beanseohero.com/. His site isn't flashy. It won't win any awards for UX, but it has great content and is technically sound. I hope he wins.If you are in the SEO...

There is no such thing as keyword magic. Long are the days of keyword stuffing and abusing anchor text. No more can you enter key phrases like "small dog electric fences" 10-15 times in an article  or build 200 links with anchor text for specific keywords, like invisible fence for small dogs, hoping to get tons of Google juice.While it takes a little longer and a lot more work to rank using only white hat techniques,...

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for...

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.Once again, it should be...