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1-901-550-1389

5659 Chapman Ave, Memphis, TN 38119

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Grant Oster Digital Marketing / Posts tagged "content"

Print marketing is on a decline, with 23.4% advertising companies spending less on those advertisements. On the other hand, spending on email marketing is up by 59.7%; on social media marketing, 56.3%; online display advertising, 55.9%. Spending on search marketing is up 42.4%.Much of this depends on content marketing. Its effectiveness can be seen by the rising budget for digital marketing altogether. What is content marketing and how does it work? What Is Content Marketing? According to the...

The biggest problem with search engine optimization is that it is constantly changing--this leads to a lot of confusing amongst those in the industry. One of the most highly debated topics right now is whether or not link building is dead. I think that link building in 2015 is essential; it is, now more than ever, crucial to improving your search engine rankings.I ran across an article today on Business 2 Community that covered three common SEO...

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.Once again, it should be...

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save...

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a...