seo memphis

SEO is more than keyword tracking and creating great content. Work with a professional that understands what it takes to move the needle in search and in your bottom line.

Technical, On-page, and Off-page SEO

Pay Per Click (PPC) Management

Conversion Rate Optimization

Analytics Insights

Contact Me


Want to work together or just talk SEO and digital marketing?

1-901-550-1389

email@grantoster.com

5659 Chapman Ave, Memphis, TN 38119

1-901-550-1389

5659 Chapman Ave, Memphis, TN 38119

Top

Strategic Use of Images in Search Engine Optimization

Grant Oster Digital Marketing / Digital Marketing  / Strategic Use of Images in Search Engine Optimization

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

I am a proud Memphian that loves Memphis history, culture, sports, and food. I am passionate about digital marketing, SEO best practices, networking, and bringing my clients results

No Comments

Post a Comment