Author Archives: Grant

psychology-of-content-marketing

The Psychology of Content Marketing

Print marketing is on a decline, with 23.4% advertising companies spending less on those advertisements. On the other hand, spending on email marketing…
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website-architecture

Elements of Easy Site Navigation

When you design your websites, whether by yourself or by choosing pre-made themes, it is too tempting to craft a site that is…
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3 Reasons Engaging Headlines Lead to Higher Conversion Rates

Headlines are the first thing to catch your eye online. Their size and boldness are eye-grabbing. The design serves one main purpose: to…
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doing-right-by-a-keyword

Creating Content for Anchor Text

Links, links, links and more links. While links are extremely important to SEO efforts, there are so many factors that often get overlooked.…
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